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AAM Partners with SOMEBYMI to Strengthen Its Presence in the Skincare Market


Anugrah Argon Medica (AAM) has been appointed as the official distributor for DTOID Sukses Bersama (D2ID), representing its renowned brand SOMEBYMI, a leading skincare line from South Korea. This partnership represents a strategic initiative to strengthen business relations between Indonesia and South Korea while introducing premium global cosmetic products to Indonesia’s growing market of discerning beauty consumers.


The distribution agreement between AAM and D2ID was formalized by AAM’s President Director, Mrs. Juliwaty, and D2ID’s CEO, Mr. Jay Kim, at Titan Center, South Tangerang, on Monday, September 30, 2024. This collaboration further enhances AAM’s portfolio of long-term partnerships with global principals.


"I am delighted to sign this agreement. Identifying the right, reliable partner in Indonesia is crucial to our success," said Mr. Jay Kim.


Also attending the signing ceremony were D2ID Indonesia Vice President, Mrs. Yuniastuti Kusuma Putri; D2ID Operations Director, Mr. Jason Cho; PT Medela Potentia President Director, Mr. Krestijanto Pandji; PT Medela Potentia Director, Mr. Wimala Widjaja; AAM Commercial Director, Mr. Harris Lesmana; AAM Supply Chain and System Director, Mr. Stephen Febianto Kusumo; AAM Finance Director, Mrs. Novy Wulansari, along with other members of AAM’s senior management.


"We have a proven track record and are trusted to collaborate with global and national principals over the long term. The skincare and cosmetics category is a key focus area for our current and future strategic growth plans. We are confident that AAM and D2ID will achieve mutual growth," stated Mr. Krestijanto Pandji.


As one of Indonesia's leading healthcare product distribution companies, AAM brings over four decades of expertise in distributing health and beauty products. With its extensive and well-established distribution network, AAM ensures that SOMEBYMI products will be available nationwide, reaching consumers across various regions. AAM’s market exploration capabilities, supported by data-driven insights and targeted marketing strategies, further contribute to the success of this partnership.


“With our comprehensive distribution network and innovative marketing strategies across multiple channels, SOMEBYMI is well-positioned for significant growth in Indonesia,” added Mrs. Juliwaty.


AAM will distribute SOMEBYMI products across all its distribution channels, including cosmetics and beauty retailers, general trade, and modern trade outlets throughout Indonesia.

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